We set our sights on creating the definitive version of a product that hasn’t been on the market for almost 10 years. It needs to be, and now is.
I flew to Manhattan to manage the shooting of the trailer myself. Really what that did was give me the chance to see this thing in action in real life.
I was amazed at three things:
· The thing works like clockwork.
· Size of the fire
· How easy, how quick, the item lights
It has to go on record as one of the easiest products to get a big reaction with. What you see in the trailer is real……people’s mouths fly open. They react, and then they want to HOLD the card and LOOK at it. Exactly what you want.
Let it be known that you don’t need to use business cards in this wallet. The function of the wallet is simply to light up whatever you put in it. That can be a playing card as a reveal, or a $5 bill that you’re handing to a barista for your coffee.
Can I paint a simple picture for you? One way I’d use it? You’re out at dinner with a bunch of friends and it comes time to split the bill. Everybody is digging in their wallet. You dig, but hold back a bit. They look at you for yours.
You pull out a hundred dollar bill, instantly FLAMING, and throw it onto the table. “Take it out of that”.
How much FUN can you have with this wallet!!
It’s ultra fun, in addition to being good for business. If you use business cards, and you should, what a way to hand out a card! It just gets the biggest reactions because NOBODY is expecting it.
That’s really all I have to say. It’s a VERY simple product. One that probably everybody should own. The business cards you already have will work perfectly, as will any bill or playing card. The concept has been off the market for almost 10 years. Dirt cheap, crappy versions do exist, but the market has needed a high quality, turbo version of the wallet for a LONG time. Adam Wilber has done a spectacular job modifying and improving this wallet for workers. Here it is, enjoy.